Creative Spark Project Treatment: The Suggestion Tree.
Group members.
Aidan McCourt, Matthew Macklin, Robin O'Leary.
The concept for our project is to create a digital tree that grows based on the creative ideas of the community. Upon completion of the project we will present the Creative Spark with a small physical tree/plant so that they can watch 'the artefact' grow just as the Centre's creativity develops. The project can essentially be deemed as an interactive suggestion box for the community.
We understand another student group consisting of Martin O'Brien, Richie Hunt and Niamh McHugh are planning to host an event in the Creative Spark on the 22nd of October. We would like to present the physical tree at this event to a leading member of the Creative Spark.
We will use the presentation of the physical tree as a PR opportunity. This may be achieved by photographing the presentation, writing up a press release on the project and circulating it through the local media in the hope it will be published by at least one company.
The aim of the project is to gather a database of the communities ideas. This will be achieved through the distribution of cards throughout the general area of Muirhevnamor. The cards, business sized, will simply display the message, "Add your Creative Spark". The card will also have the Creative Spark logo and Facebook icon with a link to the suggestion page. The idea is that people can then log on to Facebook and using the card go to the creative Spark suggestion page and add their ideas. People will also have the option of writing down their suggestions and placing them in a box in any location that we distribute the cards to.
We will create the suggestion page on Facebook. The page will explain in more detail that the Creative Spark is for the community and how it's their ideas that will help the Centre to grow. The suggestion page will also have a link to the official Creative Spark page, 'creativesparkie'. We will ask the community about their ideas for future projects/ what they'd like to see in the Creative Spark, etc. We will monitor these suggestions and our digital tree will grow based on it. The animation will also be displayed on the Facebook page
When the database of information has been gathered we will take it all into account and design the animation of the tree based on it. The animation will start with our own ideas on creativity and may include some buzz words that we associate with being creative. We will monitor the database of information ourselves and alter the design of the animation for this project.
Our cards will be distributed around the key community hubs of Muirhevnamor. These areas may consist of community Centre's, Pubs, Shops, local businesses. We will distribute between 200-500 cards depending on initial success of the campaign.
Finally we are aware that their is a current tree planting project taking place in the Creative Spark. We have not yet decided on a tree or plant to use for our idea so if you feel their is a specific tree/plant that would tie in with the existing project, then we can incorporate that into our own idea.
If you have any queries or questions about the project we would love to hear from you.
Kind Regards,
Robin O'Leary
Based on this treatment Sarah and Sophie were very co-operative and supportive towards the idea. They offered us access to their official Facebook page rather than having to create our own. They also suggested to maybe add a little more information onto the cards so the concept is clearer for people to grasp. Finally Sophie suggested that we plant either a Ginkgo Biloba Tree or a Handkerchief Tree as they would fit perfectly with the themes of our project. Both trees were beautiful in appearance but in the end we decided to go for the Ginkgo Biloba Tree simply because it was easier and cheaper to source.
The next step was to implement our Campaign.
No comments:
Post a Comment